Prada Eyewear

Milano, 19th June 2015

A walking girl, an elegant observer, a woman intrigued by the world around her; six digital heroines, narrated via the drawings of 6 artists, give birth to Prada Raw Avenue, the new eyewear project by Prada.

In the ongoing quest for innovation, research, and exploration to combine different milieus such as fashion, visual design and technology, Prada Raw Avenue reveals a virtual catwalk where the different iconic looks interpreted by curious women are mixed with Prada Raw wooden sunglasses, the unique and constant accessory.